Urbaner Isu Lomkhiqizo, Ukwakhiwa Kwephakethe ngu-Deeeep Creative Lab

Umdwebo Urbaner Isu Lomkhiqizo, Ukwakhiwa Kwephakethe ngu-Deeeep Creative Lab ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Inkonzo.

IsilivaInkonzo· 2025

Urbaner Isu Lomkhiqizo, Ukwakhiwa Kwephakethe

ngu Deeeep Creative Lab

Iklayenti: Deeeep Creative Lab

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Inkonzo

103,627

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#165666

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Urbaner Isu Lomkhiqizo, Ukwakhiwa Kwephakethe

I-Urbaner iyisu lomkhiqizo nesevisi lomkhiqizo wokunakekela intshebe owakhelwe imakethe yaseJapane. Leli su lihlanganisa ukuhlelwa komkhiqizo, iwebhusayithi yekhasi elilodwa evumelana nezinhlobo zamadivayisi, iphakethe kanye nomphakathi we-inthanethi. Isigero sisebenzisa injini kanye nezinsingo zensimbi enekhabhoni ephezulu ezenziwe eJapane, futhi isakhiwo saso esincane sivumela ukulungiswa kwentshebe nganoma yisiphi isikhathi. Iphakethe lihlanganisa izinhlobo ezahlukene zamagama abhaliwe nebhokisi langaphakathi elilula elichaza ukusetshenziswa komkhiqizo. I-Urbaner yethula ukuzinakekela njengendlela yokuveza isitayela somuntu siqu, futhi iwebhusayithi iqondisa izivakashi kusukela ekuthandeni kokuqala kuze kufike ekuthengeni.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Urbaner Isu Lomkhiqizo, Ukwakhiwa Kwephakethe iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Urbaner Isu Lomkhiqizo, Ukwakhiwa Kwephakethe ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Urbaner Isu Lomkhiqizo, Ukwakhiwa Kwephakethe iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Izilinganiso Nokupakisha: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Amathegi: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Ubuchwepheshe Bokukhiqiza: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Inselele Yokudweba: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Ucwaningo: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Ugqozi: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Ubude Bephrojekthi: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Ukuhamba Kokusebenza: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Amalungu Eqembu: Deeeep Creative LAB
Amakhredithi Ezithombe: Deeeep Creative LAB,URBANER,2024