Vivo X80 Umkhankaso Wokukhangisa Wangaphandle by Output

Vivo X80 Umkhankaso Wokukhangisa Wangaphandle by Output is a highly esteemed winner of the very prestigious 2023 Umklomelo Wesiliva we-A' Design Award in Ukukhangisa Competition Category.

IsilivaUkukhangisa· 2023

Vivo X80 Umkhankaso Wokukhangisa Wangaphandle

by Output

Client: Output

Umklomelo Wesiliva we-A' Design Award Winner in Ukukhangisa Category

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The Design

About Vivo X80 Umkhankaso Wokukhangisa Wangaphandle

I-Vivo X80 ingumkhankaso wokukhangisa wangaphandle owenzelwe ukukhuthaza uchungechunge lwama-smartphone. Esikhundleni sesikrini se-3D esingadingi izibuko esibekwe phezulu esakhiweni, lo mkhankaso usebenzisa isikrini esikhulu sasephansi esibekwe ngqo phansi, ukuze ababukeli bakwazi ukubuka beseduze. Okuqukethwe kuhlelwe ngezigaba eziyisikhombisa futhi kwaboniswa e-Shenzhen nase-Xian. Ama-radar amabili kanye nobuchwepheshe bokuthwebula umzimba womuntu kulandelela indawo nokunyakaza kwababukeli, ukuze izithombe zisabele kubabukeli. Ubuchwepheshe be-laser projection busetshenziselwa ukubonisa.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Vivo X80 Umkhankaso Wokukhangisa Wangaphandle iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Vivo X80 Umkhankaso Wokukhangisa Wangaphandle ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Vivo X80 Umkhankaso Wokukhangisa Wangaphandle iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan