White Friday Isihloko Sesikhathi Sokuthenga by Sara Alzahrani is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Ukukhangisa Competition Category.
InsimbiUkukhangisa· 2023
White Friday Isihloko Sesikhathi Sokuthenga
Client: White Friday Project
Umklomelo Wensimbi we-A' Design Award Winner in Ukukhangisa Category
Verified Award Winner
Verify Award Status for #147024The Design
About White Friday Isihloko Sesikhathi Sokuthenga
Umbhalo Wencwadi: I-White Friday iwumfanekiso oyinhloko owakhelwa umkhankaso wokuthengisa wesizini futhi usetshenziswa njengekhava yomagazini yokukhangisa. Isakhiwo sombukiso sikhombisa amabhokisi ezipho ebekelwe phezu kwenye. Amabhokisi ahluka ngosayizi nangesimo ukuze aveze umqondo wokumangala. Imodeli evela eqenjini leminyaka elihlosiwe ibekwe maphakathi, ngaphakathi kwebhokisi lesipho elikhulu, ukuze kudalwe uxhumano oluqondile nezethameli. Amabhokisi ezipho aveza imibono yokupha nokwazisa. Umbukiso uhlose ukwakha isithakazelo ezinikelweni zomkhankaso nokusekela ukuthengisa.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
White Friday Isihloko Sesikhathi Sokuthenga iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. White Friday Isihloko Sesikhathi Sokuthenga ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. White Friday Isihloko Sesikhathi Sokuthenga iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- main key visual is designed for white friday campaign and is used as promotion magazine cover, the purpose of the design is to create excitement about the great deals offered by the company for its customers. the objective of the campaign which is boosting sales and translated in the visual by showing gift boxes as main element on top of each other, with different sizes & shapes to give the surprises feeling. A model from the target group age centred in big gift box to be relevant & connected
- Inspiration
- the inspiration came from the purpose of our company which is adding beats to peoples lives everyday. the shopping season during black fridays is the time when people wants to buy all there needs with good prices. giving people best prices on everyday needs as hair/skin devices and products help them to stock up for couple of months. the design gift boxes were best to present the giving concept and send the message directly from the visual. As gift boxes means appreciation, giving and surprises.
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