Allowonce Umqondo Wohlelo Lokusebenza Lweselula by Hyunah Oh

Allowonce Umqondo Wohlelo Lokusebenza Lweselula by Hyunah Oh is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Iselula Competition Category.

InsimbiIselula· 2023

Allowonce Umqondo Wohlelo Lokusebenza Lweselula

by Hyunah Oh

Client: OHEL Studio

Umklomelo Wensimbi we-A' Design Award Winner in Iselula Category

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The Design

About Allowonce Umqondo Wohlelo Lokusebenza Lweselula

I-Allowonce umqondo wohlelo lokusebenza lweselula oklanyelwe ukusiza abantu abadala abasebasha ukuthi baphathe, bahlele, futhi bakhawulele ukusebenzisa kwabo imali ngesikhathi esisodwa, ngokukhipha ikhadi lemali elibonakalayo lanyanga zonke. Ngokusebenzisa imali emakhadini abo e-Allowonce, abasebenzisi bangakhawulela kalula ukusebenzisa kwabo isabelomali esifiselekayo sanyanga zonke futhi barekhode / balandelele indlela abasebenzisa ngayo imali ngokuphumelelayo ngokufaka ilebula kuyo ngemva kokwenza inkokhelo. Njengoba uhlahlomali, ukuhlela, nokulandelela ukusetshenziswa kwemali konke kuhlanganiswe nenqubo yokukhipha ikhadi le-Allowonce, asikho isidingo sokuthi abasebenzisi balande izinhlelo zokusebenza eziningi ukuze baphathe izimali zabo.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Allowonce Umqondo Wohlelo Lokusebenza Lweselula iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Allowonce Umqondo Wohlelo Lokusebenza Lweselula ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Allowonce Umqondo Wohlelo Lokusebenza Lweselula iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This app concept was designed to help young adults manage, plan, and limit spending in one go, on a virtual allowance card. By using this Allowonce card, users can easily limit and track their spending.
Dimensions & Packaging: Mobile app concept intended for iOS devices.
(screen size : 390 x 844 px, optimized for iPhone 13 Pro)
Tags: Finance, credit card, banking, mobile, saving, spending, budgeting, young
Production Technology: Prototyping - Figma / Mock-ups - Adobe Photoshop / User research & testing - Slack, Zoom, Google Forms
Design Challenge: The most challenging part was to come up with the right solution idea that incorporates various user pain points identified during the user interview process. Users had different issues : some pointed to budgeting, while others mentioned difficulties of recording spending, and still other users complained about the inaccurate, untimely statements. I had to come up with a solution that encompasses and balances all those needs in one seamless flow, and that was the most challenging part of this project.
Research: < User interviews >
Objective : uncover user pain points in using existing market solutions
Methodology : Zoom call, 1 hour each, 5 users within age 18-35
Results : Key pain points were identified
< Usability testing >
Objective : test usability & validity of solution
Methodology : Slack huddle, 20 min each, 2 rounds with 10 users within age 18-35
Results : validity of solution was confirmed, task flow was extended.
< A/B testing >
Objective : quickly test user preference of certain screens
Methodology : Google Forms, 8 users within age 18-35
Results : 3 screens were redesigned
Inspiration: The idea of Allowonce came from user interviews. Allowonce is essentially a creative mashup of the different types of apps that users mentioned that they were using. Allowonce provides automated budgeting and spending tracking by combining the usability of credit cards, the interactivity of mobile apps, and active communication, an all-in-one virtual allowance card that eliminates the need to juggle between budgeting and banking apps.
Project Duration: This app concept started in May and was finished in August 2022, as a capstone project for BrainStation's UX Design Bootcamp. Even after the project was finished, user testing and iterations continued.
Operation Flow: The main flow shows all core functionalities of the app concept, which include budgeting, spending, and tracking : how a user might put in their income, expenses and financial goal(s) to (1) obtain automatically calculated budget, (2) issue an AllowOnce card for the month, (3) spend money from the card, and (4) record their spending.
Image Credits: N/A