Doritos W and Y Ukuphakwa Kokudla by PepsiCo Design and Innovation

Doritos W and Y Ukuphakwa Kokudla by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Okwenziwe Ngokukhethekile Competition Category.

InsimbiOkwenziwe Ngokukhethekile· 2023

Doritos W and Y Ukuphakwa Kokudla

by PepsiCo Design and Innovation

Umklomelo Wensimbi we-A' Design Award Winner in Okwenziwe Ngokukhethekile Category

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Colors

The Design

About Doritos W and Y Ukuphakwa Kokudla

Umbhalo Wencwadi: I-Doritos W and Y ingumklamo wokuphakwa kokudla wesikhathi esinqunyiwe owadalwa ukugubha ithuwa lokugcina leqembu le-reggaeton u-Wisin no-Yandel. Ukuphakwa kwakha ingxenye yohlelo olubanzi lokubonakala olunikezwa isikhathi esinqunyiwe. Ingemuva liphethe imibala ebomvu, emhlophe nesiluhlaza esiyifomu lefulege yasePuerto Rico. Isithombe esakhelwe ngendlela ethile esimnyama nesimhlophe salaba abadlali ababili sibekwe phakathi nendawo, eceleni kombhalo okhangisa ohambo lomhlaba lwe-La Ultima Mision. Uphawu lwe-Doritos olunengonyama luboniswa ngokugqamile ngaphambili kwephakethe.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Doritos W and Y Ukuphakwa Kokudla iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Doritos W and Y Ukuphakwa Kokudla ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Doritos W and Y Ukuphakwa Kokudla iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release