Lotus Moon Chinese Baijiu Ukuphakwa Kwebhodlela by Yingsong Chen

Lotus Moon Chinese Baijiu Ukuphakwa Kwebhodlela by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2023

Lotus Moon Chinese Baijiu Ukuphakwa Kwebhodlela

by Yingsong Chen

Client: Lian Yue Tai Distillery (China) Co., Ltd

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lotus Moon Chinese Baijiu Ukuphakwa Kwebhodlela

Umbhalo Wencwadi: I-Lotus Moon Chinese Baijiu ukuklanywa kokuphakwa kotshwala baseShayina. Ibhodlela lenziwe ngengilazi eluhlaza engacwebezeli okuphelele futhi enokugudlukileyo, evumela ukukhanya ukuthi kudlule kuyo futhi ekhombisa ukukhanya kwenyanga. Ukuklanywa kubhekisela endabini yesiqhingi yamandulo lapho imbongi iphuza yodwa futhi iphakamisa inkomishi kunyanga. Isithombe somuntu ophakamise inkomishi sikhonjiswa esisekelweni sebhodlela, futhi ithunzi liyabonakala ngoketshezi uma ubuka ngasemuva. Isivalo sebhodlela singasetshenziswa futhi, isibonelo njengesigcini sempepho. Iphakethe lilinganiselwa ku-140 ngo-140 ngo-260 amamilimitha.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Lotus Moon Chinese Baijiu Ukuphakwa Kwebhodlela iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Lotus Moon Chinese Baijiu Ukuphakwa Kwebhodlela ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Lotus Moon Chinese Baijiu Ukuphakwa Kwebhodlela iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual.
Dimensions & Packaging: 140mmx140mmx260mm
Production Technology: Glass, Environmental cloth, plastic
Inspiration: Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry!
Team Members: Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng

Read the Press Release