Pepsi Black x Digital Shanghai FW Umsebenzi Oyinhloko Wokuphakisha Iziphuzo by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Umsebenzi Oyinhloko Wokuphakisha Iziphuzo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Okwenziwe Ngokukhethekile Competition Category.

InsimbiOkwenziwe Ngokukhethekile· 2023

Pepsi Black x Digital Shanghai FW Umsebenzi Oyinhloko Wokuphakisha Iziphuzo

by PepsiCo Design and Innovation

Umklomelo Wensimbi we-A' Design Award Winner in Okwenziwe Ngokukhethekile Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Umsebenzi Oyinhloko Wokuphakisha Iziphuzo

Umbhalo Wencwadi: I-Pepsi Black x Digital Shanghai FW iyipakheji yeziphuzo enomkhiqizo olinganiselwe eyenzelwe i-Shanghai Fashion Week. Ukupakishwa kubonisa isihloko somcimbi Originate New Nature. Indandatho enemibala eyahlukahlukene izungeze uphawu lwe-Pepsi, futhi umfanekiso unwetshwe ngasohlangothini olulodwa ukusikisela ukwelulwa kwesikhathi nesikhala. Amabhlogi ombala aqhekekile ambala oshubaphinki nohlaza abekwe ngokumelene nesizinda esimnyama ukuze kudalwe umbono onesibindi, onezingqimba eziningi. Imifanekiso enwetshiwe egqagqene idala umphumela wedijithali oyi-glitch obonisa ukuhlangana kwendawo engokoqobo nengokoqobo.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Pepsi Black x Digital Shanghai FW Umsebenzi Oyinhloko Wokuphakisha Iziphuzo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Pepsi Black x Digital Shanghai FW Umsebenzi Oyinhloko Wokuphakisha Iziphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Pepsi Black x Digital Shanghai FW Umsebenzi Oyinhloko Wokuphakisha Iziphuzo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release