Gatorade Fuel Rover Ikalishi Lokugcina Amabhodlela by PepsiCo Design and Innovation

Gatorade Fuel Rover Ikalishi Lokugcina Amabhodlela by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Ukukhangisa Competition Category.

IbhulonziUkukhangisa· 2023

Gatorade Fuel Rover Ikalishi Lokugcina Amabhodlela

by PepsiCo Design and Innovation

Umklomelo Webhulonzi we-A' Design Award Winner in Ukukhangisa Category

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The Design

About Gatorade Fuel Rover Ikalishi Lokugcina Amabhodlela

I-Gatorade Fuel Rover iwuhlelo oluhambayo lokugcina amabhodlela olusetshenziswa ngabasebenzi bamaqembu ezemidlalo. I-Fuel Rover igcina futhi ithwale inani elikhulu lamabhodlela abadlali ibahambise nendawo yonke yebala. Ibhokisi lokugcina okuthile eliphansi lingakwazi ukugcina isitsha esengeziwe samabhodlela, iqhwa, izinto ezisetshenziswayo noma imfucuza eqoqiwe. Iphaneli yokusebenza esemuva ithwala izikhwama ezintathu zokugcina ezibotshwa endaweni yazo ukuze kugcinwe izinto zokuqeqesha noma zochwepheshe bezokudla. Lolu hlobo lokuklama lukhulula abasebenzi ekuphathweni kwezinto emzimbeni wabo futhi luvumela ukunyakaza okulula ngasohlangothini lwebala. I-Fuel Rover ibuyekeza uhlelo lwangaphambilini lokugcina amabhodlela.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Gatorade Fuel Rover Ikalishi Lokugcina Amabhodlela iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Gatorade Fuel Rover Ikalishi Lokugcina Amabhodlela ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Gatorade Fuel Rover Ikalishi Lokugcina Amabhodlela iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release