Sogno Jewelry Design Uhlelo Lobunikazi Bomkhiqizo ngu-Named Co. Creative Agency

Umdwebo Sogno Jewelry Design Uhlelo Lobunikazi Bomkhiqizo ngu-Named Co. Creative Agency ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IbhulonziUkukhangisa· 2023

Sogno Jewelry Design Uhlelo Lobunikazi Bomkhiqizo

ngu Named Co. Creative Agency

Iklayenti: Sogno

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukukhangisa

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#151075

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Sogno Jewelry Design Uhlelo Lobunikazi Bomkhiqizo

I-Sogno Jewelry Design luhlelo lobunikazi bomkhiqizo olwakhelwe umkhiqizo wemicecwana. Uphawu lwenkampani (logo) luqhamuka ezimeni zezitshalo, kunemigqa egoba efana nogodo lwesitshalo kanye nemininingwane ethathwe emaqabungeni engezwe ohlotsheni lwamagama e-serif. Umuthi womkhiwane usetshenziswa njengophawu oluyinhloko. Isiyingi siyingxenye ebalulekile futhi sifanekisela indandatho kanye nokuxhumana phakathi kwabantu ababili. Ubunikazi lobu busetshenziswa ezithombeni ezidwetshiwe, imibalabala, izimpawu zokukhangisa, izikhwama zokuthenga, ingaphakathi lwesitolo kanye namaphepha okuodola. Ikhasi elizungezayo lendandatho livuleka njengembali ekhahlelayo, futhi kwahlolwa izifanekiso zokuqala ezingamashumi amahlanu.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Sogno Jewelry Design Uhlelo Lobunikazi Bomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Sogno Jewelry Design Uhlelo Lobunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Sogno Jewelry Design Uhlelo Lobunikazi Bomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Amathegi: Jewelry, Brand, Package, Identity, Symbol
Inselele Yokudweba: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Ucwaningo: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Ugqozi: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Ubude Bephrojekthi: The project started in October 2020 in Seoul, and finished in March 2021.
Ukuhamba Kokusebenza: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Funda Isitatimende Sabezindaba

Okuxhasiwe