Cats in a Box Umklamo Wezokuxhumana ngu-Daniel da Hora

Umdwebo Cats in a Box Umklamo Wezokuxhumana ngu-Daniel da Hora ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

InsimbiUkukhangisa· 2024

Cats in a Box Umklamo Wezokuxhumana

ngu Daniel da Hora

Iklayenti: Adote Um Gatinho

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukukhangisa

46,434

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#161093

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Cats in a Box Umklamo Wezokuxhumana

Umkhankaso weqembu lomklamo wahlanganisa ngobuhlakani imidwebo enesibindi nesimo esijabulisayo, uhlose ukuchitha amanga nge-covid-19 nokukhuthaza ukwamukelwa kwamakati. Kuqhutshwa ucwaningo, kwaveza ukungaqondi kahle, okuholela emilayezweni anamandla nasekuthuthukisweni komugqa womkhiqizo. Ngendlela yokumaketha enamandla kanye nebhazaha lomusa eliphumelelayo, umkhankaso akugcini nje ngokuqoqa imali kodwa uphinde waphonsela inselelo izinkolelo zomphakathi, kukhuthaza umphakathi onolwazi futhi onozwela.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Cats in a Box Umklamo Wezokuxhumana iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Cats in a Box Umklamo Wezokuxhumana ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Cats in a Box Umklamo Wezokuxhumana iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Izilinganiso Nokupakisha: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Amathegi: Cat, Pets, Adoption, Illustration, Color
Ubuchwepheshe Bokukhiqiza: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Inselele Yokudweba: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Ucwaningo: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Ugqozi: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Ubude Bephrojekthi: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Amalungu Eqembu: Daniel da Hora
Amakhredithi Ezithombe: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.