Fiery Spark Feifei Umlingiswa Wophawu Lwebhizinisi ngu-Fei Tian, Ning Huang and Wenqing Zhu

Umdwebo Fiery Spark Feifei Umlingiswa Wophawu Lwebhizinisi ngu-Fei Tian, Ning Huang and Wenqing Zhu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukukhangisa.

IsilivaUkukhangisa· 2025

Fiery Spark Feifei Umlingiswa Wophawu Lwebhizinisi

ngu Fei Tian, Ning Huang and Wenqing Zhu

Iklayenti: iflytek Co.,Ltd.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukukhangisa

73,627

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#162636

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Fiery Spark Feifei Umlingiswa Wophawu Lwebhizinisi

U-Fiery Spark Feifei ungumlingiswa wophawu lwebhizinisi owakhelwe i-iFLYTEK, inkampani esebenza emkhakheni wobuhlakani bokwenziwa (artificial intelligence). Lo mlingiswa unesimo esilula esinemigqa ebushelelezi kanye nokubukeka okunobungane. Umbala omhlophe uwumbala oyinhloko, oveza amathuba avulekile emkhakheni wobuhlakani bokwenziwa, kanti imibala egqamile ithathwe kulogo yophawu lwebhizinisi. U-Fiery Spark Feifei usebenza njengomsizi we-inthanethi kuwebhusayithi yenkampani nakuma-application, enikeza izinsizakalo zemibuzo nezimpendulo. Lo mlingiswa ubuye avele emikhiqizweni yamasiko, emikhankasweni kanye nasemibukisweni.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Fiery Spark Feifei Umlingiswa Wophawu Lwebhizinisi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Fiery Spark Feifei Umlingiswa Wophawu Lwebhizinisi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Fiery Spark Feifei Umlingiswa Wophawu Lwebhizinisi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
Izilinganiso Nokupakisha: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
Amathegi: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
Ubuchwepheshe Bokukhiqiza: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
Inselele Yokudweba: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
Ucwaningo: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
Ugqozi: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
Ubude Bephrojekthi: The project started in February 2024 in Hefei.
Ukuhamba Kokusebenza: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
Amalungu Eqembu: Fei Tian, Ning Huang, Wenqing Zhu
Amakhredithi Ezithombe: iflytek Co.,Ltd.