Namuh Investment Rebranding Ukwakhiwa Kobunjalo Bommbrando by LMNT Company is a highly esteemed winner of the very prestigious 2025 Umklomelo Webhulonzi we-A' Design Award in Ukukhangisa Competition Category.
IbhulonziUkukhangisa· 2025
Namuh Investment Rebranding Ukwakhiwa Kobunjalo Bommbrando
by LMNT Company
Client: LMNT Company
Umklomelo Webhulonzi we-A' Design Award Winner in Ukukhangisa Category
Verified Award Winner
Verify Award Status for #170399The Design
About Namuh Investment Rebranding Ukwakhiwa Kobunjalo Bommbrando
Ukubuyekezwa Kwebrand ye-Namuh Investment kuwuklamo lobunjalo bommbrando owenzelwe inkundla yotshalomali eqondiswe kubantu abasha be-Millennial nesizukulwane se-Gen Z. Loku kubuyekezwa komqondo womkhiqizo kususa le nkundla ekusebenziseni ukuthengiselana ngamasheya kuphela kuye ekukhuliseni umuntu ngokwakhe ngokutshala imali. Uhlelo lwomklamo olususelwa esibonelweni somnyango lufanekisela amathuba amasha futhi lusetshenziswa ngokufanayo kuzo zonke izindawo lapho amakhasimende ehlangana khona nebhrendi. Imifanekiso enobuciko ivela itshalomali njengento ecabangeka futhi elula ukuyiqonda. Umqondo we-Daily Shift ugqugquzela ukuthi ukusetshenziswa kwemali kwansuku zonke kuguqulwe kube ukutshala imali okugxile ekusaseni.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Namuh Investment Rebranding Ukwakhiwa Kobunjalo Bommbrando iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Namuh Investment Rebranding Ukwakhiwa Kobunjalo Bommbrando ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Namuh Investment Rebranding Ukwakhiwa Kobunjalo Bommbrando iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Dimensions & Packaging
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Tags
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- Production Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Design Challenge
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Research
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Inspiration
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Project Duration
- Seoul, Republic of Korea
- Operation Flow
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Patents
- ⓒ2024. LMNT all rights reserved.
- Team Members
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - Image Credits
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
