Elogio de la Sombra de Buenos Aires Ukwakhiwa Kombukiso, Ubunikazi Bokubonwayo ngu-Acorde & Co.

Umdwebo Elogio de la Sombra de Buenos Aires Ukwakhiwa Kombukiso, Ubunikazi Bokubonwayo ngu-Acorde & Co. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ifa Lamasiko.

IbhulonziIfa Lamasiko· 2026

Elogio de la Sombra de Buenos Aires Ukwakhiwa Kombukiso, Ubunikazi Bokubonwayo

ngu Acorde & Co.

Iklayenti: Acorde & Co.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ifa Lamasiko

5,954

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#182560

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Elogio de la Sombra de Buenos Aires Ukwakhiwa Kombukiso, Ubunikazi Bokubonwayo

I-Elogio de la Sombra de Buenos Aires umbukiso owenzelwe indawo ethile kanye nobunikazi bokubonwayo obakhelwe i-Centro Cultural Borges. Lo mbukiso wethula izigcawu eziyishumi nambili ezincane zempilo yansuku zonke enkabeni yedolobha lase-Buenos Aires, ezigqugquzelwe inkondlo ka-Jorge Luis Borges. Iziqeshana zamaphepha asikiwe zifakwe ngaphakathi kwamakhapsula ayindilinga anezimbotshana ezincane azikhanyisayo futhi akhiphe izithunzi zazo. Lokhu kufakwa kuthatha amafasitela ezitolo amahlanu. Izimpawu zokubhala ngesandla ezivela kugcinolwazi lwesikhungo zaguqulwa zaba yidijithali ukuze zisetshenziswe ezihlokweni, emalebulini nasezintweni ezinyathelisiwe. I-microsite esebenzisanayo ifinyelelwa ngekhodi esemafasiteleni.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Elogio de la Sombra de Buenos Aires Ukwakhiwa Kombukiso, Ubunikazi Bokubonwayo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Elogio de la Sombra de Buenos Aires Ukwakhiwa Kombukiso, Ubunikazi Bokubonwayo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Elogio de la Sombra de Buenos Aires Ukwakhiwa Kombukiso, Ubunikazi Bokubonwayo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
Izilinganiso Nokupakisha: 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.

2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.

b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows.
Amathegi: Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
Ubuchwepheshe Bokukhiqiza: These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.

The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition.
Inselele Yokudweba: The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
Ucwaningo: In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.

The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.

Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas.
Ugqozi: The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
Ubude Bephrojekthi: The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
Ukuhamba Kokusebenza: The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key.
Amapathenti: Copyrights belong to Acorde & Co., 2026
Amalungu Eqembu: Acorde & Co.
Amakhredithi Ezithombe: Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.