DIY Spice Blends by Chef Heidi Zokuxhumana Digital Zokupheka Digital by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Zokuxhumana Digital Zokupheka Digital by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukukhangisa Competition Category.

IsilivaUkukhangisa· 2020

DIY Spice Blends by Chef Heidi Zokuxhumana Digital Zokupheka Digital

by Lize-Marie Swan

Client: Unilever Food Solutions

Umklomelo Wesiliva we-A' Design Award Winner in Ukukhangisa Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Zokuxhumana Digital Zokupheka Digital

U-Unilever Food Solutions unikeze umsebenzi uChef Heidi Heckmann (weCustomer Chef, eKapa) ukuthi enze izindlela zokupheka eziyi-11 ezingafani nezeSpice Blends esebenzisa iRobertons Spice Range. Njengengxenye yomkhankaso "Wethu Wokuhamba, Ukutholwa Kwakho" umcabango bekuwukudala izithombe nemiklamo esebenzisa izithako zomkhankaso we-Facebook omnandi. Isonto ngalinye kwagcotshwa uSepice Blends kaChef Heidi oyingqayizivele njengeposi yezokuxhumana ze-Facebook Canvas. Enye yalezi zindlela zokupheka iyatholakala futhi ukuze ilandwe nge-iPad kuwebhusayithi ye-UFS.com.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

DIY Spice Blends by Chef Heidi Zokuxhumana Digital Zokupheka Digital iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. DIY Spice Blends by Chef Heidi Zokuxhumana Digital Zokupheka Digital ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. DIY Spice Blends by Chef Heidi Zokuxhumana Digital Zokupheka Digital iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew