Macy’s App Redesign Primary Function: Uhlelo Lokusebenza Lokuthenga Ngeselula by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: Uhlelo Lokusebenza Lokuthenga Ngeselula by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Iselula Competition Category.

IsilivaIselula· 2020

Macy’s App Redesign Primary Function: Uhlelo Lokusebenza Lokuthenga Ngeselula

by Willy Lai and Dave Torres

Client: Macy's

Umklomelo Wesiliva we-A' Design Award Winner in Iselula Category

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The Design

About Macy’s App Redesign Primary Function: Uhlelo Lokusebenza Lokuthenga Ngeselula

Book Text: I-Macy's App iwuhlelo lokusebenza lokuthenga ngeselula olwahlelwa kabusha ngo-2019 kumadivayisi e-Android ne-iOS. Lolu hlelo lokusebenza luvumela amakhasimende ukuthi abhrawuze futhi athenge imikhiqizo yezimfashini, ubuhle nasekhaya kusuka kusmathifoni noma kuthebulethi. Isakhiwo sihlanzekile futhi silula, futhi sithatha izimpawu zokubuka ezivela kwabezindaba bezimfashini nakumikhiqizo yobuchwepheshe babathengi. Amathuluzi asekelwe kukhamera asekela ukuskena nokukhokha, futhi izici zangempela ezengeziwe (augmented reality) zivumela amakhasimende ukuthi abuke imikhiqizo kuqala ngaphambi kokuyithenga. Ukuhlelwa kabusha kwakusekelwe ocwaningweni olubanzi lwabasebenzisi kanye nasempendulweni yamakhasimende, futhi ukuzibandakanya kwabasebenzisi kwanda ngemva kokwethulwa.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Macy’s App Redesign Primary Function: Uhlelo Lokusebenza Lokuthenga Ngeselula iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Macy’s App Redesign Primary Function: Uhlelo Lokusebenza Lokuthenga Ngeselula ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Macy’s App Redesign Primary Function: Uhlelo Lokusebenza Lokuthenga Ngeselula iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.