Macy’s Website Isakhiwo Sewebhusayithi by Willy Lai and Dave Torres

Macy’s Website Isakhiwo Sewebhusayithi by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina I-Inthafeyi Competition Category.

IsilivaI-Inthafeyi· 2020

Macy’s Website Isakhiwo Sewebhusayithi

by Willy Lai and Dave Torres

Client: Macy's

Umklomelo Wesiliva we-A' Design Award Winner in I-Inthafeyi Category

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Colors

The Design

About Macy’s Website Isakhiwo Sewebhusayithi

Iwebhusayithi ye-Macy's iyisixhumanisi sokuthengisa ku-inthanethi esivumela amakhasimende ukuba abheke futhi athenge imikhiqizo enikezwa yi-Macy's. Iwebhusayithi yaklanywa kabusha ngokuphendula ukubuyekeza kwamakhasimende, okuholele esakhiweni esihlanzekile nesilula esigqugquzelwe abezindaba bezimfashini kanye nemikhiqizo yobuchwepheshe kwabathengi. Ubuchwepheshe bewebhu obuphendulayo buvumela ukufinyelela ngamakhompyutha ephethabhuku, amathebulethi kanye nama-smartphone. Ucwaningo olujulile luqondise umsebenzi, kufaka phakathi izinhlolovo zabasebenzisi, izingxoxo, ukuhlolwa kwe-A/B kanye nokuhlolwa kokusetshenziswa. Isakhiwo esilula senza inqubo yokuthenga ibe lula futhi kwathuthukisa ukuzibandakanya kwabasebenzisi.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Macy’s Website Isakhiwo Sewebhusayithi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Macy’s Website Isakhiwo Sewebhusayithi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Macy’s Website Isakhiwo Sewebhusayithi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.