Mitsubishi eK X (Cross) Incwadana by Tomohira Kodama

Mitsubishi eK X (Cross) Incwadana by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukukhangisa Competition Category.

IsilivaUkukhangisa· 2020

Mitsubishi eK X (Cross) Incwadana

by Tomohira Kodama

Client: Mistubishi Motors

Umklomelo Wesiliva we-A' Design Award Winner in Ukukhangisa Category

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Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Incwadana

I-Mitsubishi eK X iyincwadana eyakhelwe imoto encane yohlobo lwe-crossover kei. Le ncwadana iveza le moto njengemodeli encinane enesimo se-SUV, isitayela esisebenzayo kanye nokusetshenziswa kokafutha okuncane. Isakhiwo silandela umqondo we-Cute Beast owaqondisa nokwakhiwa kwangaphandle kwale moto. Ukuxutshwa okugqamile kombala ophuzi nomnyama kusetshenziselwa ukuheha ukunakwa ekuqaleni nje. Umsebenzi ngamunye kanye nesici sokusebenza kuboniswa ngohlelo olucacile. Le ncwadana yenzelwe ukufinyelela amakhasimende afuna ukuzama okuthile okusha.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Mitsubishi eK X (Cross) Incwadana iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Mitsubishi eK X (Cross) Incwadana ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Mitsubishi eK X (Cross) Incwadana iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release