Wild Cook Advertising Iphosta by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Iphosta by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Ukukhangisa Competition Category.

InsimbiUkukhangisa· 2020

Wild Cook Advertising Iphosta

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Umklomelo Wensimbi we-A' Design Award Winner in Ukukhangisa Category

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Verified Award Winner

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Colors

The Design

About Wild Cook Advertising Iphosta

Ukukhangisa kungenye yezingxenye ezibaluleke kakhulu zokwethula umkhiqizo. Ukuze ukwazi ukwethula umklamo, abaklami kufanele baqonde izici ezisemqoka zedizayini futhi ukuze bawethule ngendlela yobuciko, kufanele bagxile ezicini zalo ezibaluleke kakhulu.Umdwebo owethulwe izikhangiso zokukhangisa zomkhiqizo onikeza okuhlukile ukubhema iphunga kusuka ekushiseni okubushelelezi kwezinto zemvelo kuya ekudleni yingakho abaklami begcizelela ukukhombisa izinto zemvelo zivutha nentuthu iphuma kubo. Inhloso yabaqambi bekungukuvusa ilukuluku labo mayelana nokukhangisa.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Wild Cook Advertising Iphosta iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Wild Cook Advertising Iphosta ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Wild Cook Advertising Iphosta iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad