Mtn Dew AMP Game Fuel Launch 飲品包裝 by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch 飲品包裝 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2020

Mtn Dew AMP Game Fuel Launch 飲品包裝

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award 銀獎 Winner in 包裝 Category

33,699
Verified Award Winner
Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch 飲品包裝

Mtn Dew AMP Game Fuel Launch係為遊戲玩家而設嘅即飲能量飲品所做嘅飲品包裝同品牌形象設計。視覺形象係專為遊戲同電競環境而打造,同時避開咗常見嘅老套元素。強而有力嘅圖像基礎,可以支撐日後嘅產品、合作夥伴關係同消費者體驗。我哋開發咗一整套發布素材,涵蓋品牌、產品同消費者體驗。設計旨在以真實嘅方式,將呢款飲品呈現畀電競選手同遊戲玩家。

The Recognition

About the A' Design Award 銀獎

Mtn Dew AMP Game Fuel Launch 飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Mtn Dew AMP Game Fuel Launch 飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Mtn Dew AMP Game Fuel Launch 飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release