Game Fuel Team Optic Champions Can 飲料罐 by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can 飲料罐 by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2020

Game Fuel Team Optic Champions Can 飲料罐

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award 鐵獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can 飲料罐

《Game Fuel Team Optic 冠軍罐》係專為遊戲界而設計嘅限量版飲料罐。呢款旗艦包裝設計經過調整,以呼應 Optic Gaming 戰隊嘅形象——佢哋喺賽事期間會著白色戰衣。罐身以白色作為主色調,配以綠色點綴。每位戰隊成員都以逼真嘅寫實肖像插畫呈現,獨一無二。直接印刷技術、觸感光油同凸起嘅立體效果,令整個罐身呈現浮雕質感。局部採用啞光油墨處理,更突顯金屬色調嘅光澤。

The Recognition

About the A' Design Award 鐵獎

Game Fuel Team Optic Champions Can 飲料罐是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Game Fuel Team Optic Champions Can 飲料罐將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Game Fuel Team Optic Champions Can 飲料罐因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release