由設計師 PepsiCo Design and Innovation 創作嘅 Off the Eaten Path 零食包裝 係備受推崇嘅 2020 A' Design Award 金獎 得獎作品，獲獎類別為 包裝設計。
金包裝· 2020
Off the Eaten Path 零食包裝
由 PepsiCo Design and Innovation
客戶: PepsiCo Design and Innovation
包裝 類別嘅 A' Design Award 金獎 得獎者
經驗證嘅獲獎者
驗證設計 #100582 嘅獲獎狀態設計
關於 Off the Eaten Path 零食包裝
Off the Eaten Path 係一個為系列優質植物性零食而設嘅包裝設計。呢啲零食將鷹嘴豆、黑豆同青豆等真材實料嘅蔬菜以意想不到嘅組合結合埋一齊。包裝為品牌喺每一個應用層面都建立咗統一嘅視覺形象。設計目的係幫助品牌喺競爭激烈嘅健康零食類別中脫穎而出。一小組消費者參與咗開發過程，並喺每個階段提供意見。消費者嘅意見引導咗設計決策，並支持一致嘅品牌體驗。
榮譽認可
關於A' Design Award 金獎
Off the Eaten Path 零食包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Off the Eaten Path 零食包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Off the Eaten Path 零食包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- 靈感
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
贊助
探索 Designers.org 以外嘅世界
探索我哋廣告合作夥伴提供嘅產品、服務同機會。
探索更多
相關設計
探索更多同一類別中按優秀程度揀選嘅得獎設計。
