由設計師 Tiger Pan 創作嘅 Luhua Xiaomo 芝麻油包装係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2020

Luhua Xiaomo 芝麻油包装

由 Tiger Pan

客戶: Shandong Luhua Group

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #100810 嘅獲獎狀態

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色彩

設計

關於 Luhua Xiaomo 芝麻油包装

魯花小磨是為石磨芝麻油而設計嘅包装，呢種油係小批量手工製作嘅。容器係一個直身圓柱形玻璃樽，直徑50毫米，高210毫米。不乾膠標籤圍住樽身纏繞350度，排版風格好似舊時嘅報紙咁樣，令人諗返以前用報紙包食物嘅年代。字體採用直排設計，仿照舊式中式店舖招牌嘅風格。標籤未貼滿嘅狹窄空隙，就變成一條浮凸嘅秤桿刻度，用嚟顯示樽入面盛載嘅份量。

榮譽認可

關於A' Design Award 銅獎

Luhua Xiaomo 芝麻油包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Luhua Xiaomo 芝麻油包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Luhua Xiaomo 芝麻油包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
尺寸同包裝: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
標籤: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
生產技術: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
設計挑戰: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
研究: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
靈感: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
項目時長: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
操作流程: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
團隊成員: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie