由設計師 Pedro Panetto 創作嘅 HEMA Alliance 企業形象設計係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2020

HEMA Alliance 企業形象設計

由 Pedro Panetto

客戶: Pedro Panetto

平面類別嘅 A' Design Award 銅獎得獎者

16,098

經驗證嘅獲獎者

驗證設計 #100934 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 HEMA Alliance 企業形象設計

HEMA Alliance係為一個支持歐洲歷史武術practitioners嘅協會而創作嘅企業形象設計。呢套形象設計包含160種標誌變化，由40款劍嘅設計以四種視覺排列方式組成。每一款劍都遵循真實歷史原型嘅比例。文字、間距同標誌圖形都以黃金比例為基礎，令每一種變化都保持一致性。每位練習者都可以揀選符合自己偏好嘅訓練風格同兵器嘅變化版本。

榮譽認可

關於A' Design Award 銅獎

HEMA Alliance 企業形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計HEMA Alliance 企業形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。HEMA Alliance 企業形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
尺寸同包裝: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
標籤: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
生產技術: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
設計挑戰: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
研究: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
靈感: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
操作流程: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
團隊成員: Pedro Panetto.
Francesco Brugnera Teixeira.