由設計師 My Linh Mac 創作嘅 Co Ba Coffee 咖啡包裝係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2020

Co Ba Coffee 咖啡包裝

由 My Linh Mac

客戶: Mmac

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #100984 嘅獲獎狀態

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色彩

設計

關於 Co Ba Coffee 咖啡包裝

Co Ba Coffee係為一個越南咖啡品牌創作嘅包裝設計。呢款包裝主打雞蛋咖啡，一種源自越南嘅傳統飲品，喺其他國家仍然鮮為人知。標誌係以品牌創辦人嘅極簡人像作為設計基礎。品牌名稱源自越南話中稱呼「姨姨」嘅用詞，令人聯想到家庭羈絆同社區生活。色彩取材自種植咖啡豆嘅農業地貌。包裝袋同文具均採用可回收紙張同聚酯物料製成。呢個現代化嘅設計專為忙碌奔波嘅咖啡愛好者而設。

榮譽認可

關於A' Design Award 銅獎

Co Ba Coffee 咖啡包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Co Ba Coffee 咖啡包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Co Ba Coffee 咖啡包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
尺寸同包裝: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
標籤: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
生產技術: Stationaries and product packaging with recyclable paper and polyester.
設計挑戰: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
研究: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
靈感: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
項目時長: October 2019- Jan 2020, Chicago, IL, USA
操作流程: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
專利: copyrights belong to My Linh Mac, 2020
團隊成員: Graphic Design & Illustration by My Linh Mac