由設計師 JBBC Branding Consultancy 創作嘅 UltiSante Brand Identity 品牌形象设计係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2020

UltiSante Brand Identity 品牌形象设计

由 JBBC Branding Consultancy

客戶: JBBC Branding Consultancy

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #101047 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 UltiSante Brand Identity 品牌形象设计

UltiSante係一個基于长期临床研究嘅健康产品而创作嘅品牌形象。呢个形象将科学创新同人文关怀结合埋一齐。绿色同深灰色嘅搭配,寓意创新同生命之光。绿色调由深灰色嘅外层入面浮现出嚟,彰显产品嘅核心成分。金色细节增添咗一份尊贵感,而色彩渐变则表达咗迈向更健康生活嘅持续过程。呢个品牌形象应用喺信封、灯具、墙面同目录册等唔同载体之上。

榮譽認可

關於A' Design Award 銅獎

UltiSante Brand Identity 品牌形象设计是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計UltiSante Brand Identity 品牌形象设计將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。UltiSante Brand Identity 品牌形象设计出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: JBBC created the brand identity presenting the concept of scientific innovation and human care for the product with the key component found by Prof. Wang, according to his clinical research in cancer treatment field for 40 years. Prof. Wang believed the key component can improve the environment of human body and make self cure happen, leading all mankind to the ultimate health.
尺寸同包裝: Envelope: W230 x H120mm
Light: W400 x H560mm
Wall: W4500 x H2700mm
Catalog: W210 x H297mm
標籤: Brand Identity, Human Health, Innovation, Caring for human being, UltiSante
生產技術: At the moment brand identity items were received, the hint of warmth, hope and sincere invitation to better life were design to delivered. The green color with the contract to deep gray inferred to successful innovation and the light of life, which penetrated slightly from inside of the deep gray envelop, showing the key component of human ultimate health brought to people. Green color slightly differs from the color people used to see in the nature and the gold gave the hint about the prestige of life. The color gradient expressed the ongoing process toward the ultimate health. Multiple concept was mixed here like entrance and spread, rational and sensitivity, giving the contrast to gain more focus.
設計挑戰: Balance among feelings of human care, the nature and innovation
靈感: "By creating a new category in medical field, what we are bringing to people is hope and new concept toward ultimate health for all mankind. Our ultimate goal is to free people from medicine for chronic diseases and make our body capable of cure by itself. We hope more people can join us and have more contribution to this area" said by Prof. Wang, a high profile surgeon in cancer treatment in Taiwan.
項目時長: The project started in May 2019 and finished in Oct 2019 in Taiwan.
操作流程: The message delivered here was the new concept and invitation to ultimate health. Feelings of care, warmth, innovation, uniqueness, and prestige were brought to users by brand identity items.
專利: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
團隊成員: Director: Jiunguo Yu
Designer: Huiyu Zhuang
圖片來源: Jblossom Branding Consultancy Co., Ltd