Tang Chao 旅行茶葉包裝 by Yongjun Chen and Huang Zhang

Tang Chao 旅行茶葉包裝 by Yongjun Chen and Huang Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2020

Tang Chao 旅行茶葉包裝

by Yongjun Chen and Huang Zhang

Client: Shenzhen Tangchao Tea Culture Communication Co., Ltd.

A' Design Award 銀獎 Winner in 包裝 Category

21,818

Verified Award Winner

Verify Award Status for #101104

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tang Chao 旅行茶葉包裝

唐朝係一款為旅行茶葉而設嘅包裝設計。細細粒嘅正方形盒仔以緊湊嘅形態盛載茶磚，啱晒旅行使用。盒身採用榫卯結構製作，所以完全唔需要用膠水。盒身以竹製造，外包裝就用牛皮紙，令成本維持喺低水平之餘，亦有助達致環保效果。環扣同掛繩令盒仔可以掛起、手持或者隨身攜帶。圓角位置仲可以按壓手部嘅反射區，呢個做法源自中國傳統醫學。盒仔更加可以重複使用。

The Recognition

About the A' Design Award 銀獎

Tang Chao 旅行茶葉包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Tang Chao 旅行茶葉包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Tang Chao 旅行茶葉包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1.Small square tea box with large capacity for tea bricks, which meets the miniaturization requirement of travel tea packaging.
2.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
3.The design of ring buckle and lanyard can meet the needs of various travel scenarios such as hanging, grasping, and carrying.
4.The rounded corners of the bamboo box also have the function of stimulating the hand reflection area (Acupoints) in the traditional Chinese medical culture.
Dimensions & Packaging: tea box: 55*55*55mm
tea bag: 70*70*90mm
Tags: Travel tea packaging, tenon-and-mortise structure, traditional Chinese medicine acupuncture points, miniaturized design, green design
Production Technology: 1.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly.
2.Traditional Chinese medicine massage of acupuncture points on the hands is good for health and can even treat diseases.
3.The tea box material uses low-cost bamboo, and the outer packaging uses environmentally friendly kraft paper, which implements the environmental protection and green design concept.
Design Challenge: 1.The tenon-and-mortise structure of the tea box is one of its unique innovations. Such a structure does not require any glue bonding and is very environmentally friendly.
2.This design combines the health of acupuncture points in traditional Chinese medicine. The tea box can be used as a traditional Chinese medicine point massage device, which can stimulate the acupoints in the reflection area of the hand and promote blood circulation.
Research: Research Type: Product Development and Theoretical Research
Research goal: Create a green packaging for travel tea
Research methods: design creativity, cultural heritage, physical development
Realistic impact: New ideas for packaging design of travel tea, combined with traditional Chinese medicine acupoint research, added health functions to packaging design and inherited traditional culture.
Inspiration: 1. People's need for tea boxes during travel
2. Inspired by the traditional Chinese medical culture, stimulating the hand reflection area (acupoints) is beneficial to physical and mental health.
3. The packaging structure innovation brought by the traditional tenon-and-mortise structure of China
4. Environmental protection, health and green life concept
Project Duration: The project finished in November 2019 in Shenzhen, China
Operation Flow: Combined with the design of ring buckle and lanyard, it can meet the needs of various travel scenarios such as hanging, grasping, and carrying. The design is reusable, convenient for living, and environmentally friendly.
Team Members: Yongjun Chen
Huang Zhang
Lei Xu
Peixiang Gao
Quantao Su