Etereo Pte Ltd 嘅作品 Adore Repackaging 卫生巾包装

由設計師 Etereo Pte Ltd 創作嘅 Adore Repackaging 卫生巾包装係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2020

Adore Repackaging 卫生巾包装

由 Etereo Pte Ltd

客戶: Etereo Pte Ltd

包裝類別嘅 A' Design Award 銅獎得獎者

13,702

經驗證嘅獲獎者

驗證設計 #101113 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Adore Repackaging 卫生巾包装

Adore係一款卫生巾包装设计。包装以手写字体作为主要设计元素,营造出青春同活力嘅感觉。版面设计简约,配以纯色背景,令视线聚焦喺女性健康呢个主题上面。每包包装均采用全密封铝箔物料制成,并设有可重复封口嘅设计,方便用家随取随用,用完之后再次封好,防止卫生巾受细菌同微生物污染。产品共推出三种尺寸,分别适用于护垫、日用同夜用。

榮譽認可

關於A' Design Award 銅獎

Adore Repackaging 卫生巾包装是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Adore Repackaging 卫生巾包装將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Adore Repackaging 卫生巾包装出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
尺寸同包裝: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
標籤: Sanitary Pads, Repackaging, Rebranding, Females
生產技術: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
設計挑戰: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
研究: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
靈感: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
項目時長: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
操作流程: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
團隊成員: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng