由設計師 Tiger Pan 創作嘅 Jianlibao Wepop 飲品包裝係備受推崇嘅 2020 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2020

Jianlibao Wepop 飲品包裝

由 Tiger Pan

客戶: Jianlibao

包裝類別嘅 A' Design Award 銀獎得獎者

36,608

經驗證嘅獲獎者

驗證設計 #101162 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Jianlibao Wepop 飲品包裝

Wepop係為一款無糖果味氣泡水而設計嘅包裝。呢個PET膠樽外形簡約，愈近樽頂愈收窄。表面採用絲網印刷嘅啞面薄膜，令樽身握感穩固，觸感柔軟。字體運用像素效果，每個字都拆分成一筆一劃，好似砌積木咁組合起嚟。水果以波普藝術風格繪製，用高純度嘅對比色彩去區分四款口味。呢個包裝希望向年輕消費者呈現一款健康嘅飲品。

榮譽認可

關於A' Design Award 銀獎

Jianlibao Wepop 飲品包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Jianlibao Wepop 飲品包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Jianlibao Wepop 飲品包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
尺寸同包裝: Diameter 67.5mm
Height 213mm
標籤: fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
生產技術: The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
設計挑戰: We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
研究: Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
靈感: The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
項目時長: The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
操作流程: Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
團隊成員: Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie