Overpacked 包 by Jiawen Li is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2020
Overpacked 包
by Jiawen Li
A' Design Award 銅獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #101193The Design
About Overpacked 包
她設計的是一包糕點，在節日期間用作送給有2至3歲兒童的家庭的禮物。它的靈感來自於積木，怪物的特徵被設計在積木的表面上。包盒可以回收利用，並變成積木，並且通過包裝盒上怪物的面部特徵，眼睛，鼻子，嘴巴和多種組合可以用來堆積他認為是怪物的臉，例如製作Frankentense Like科學家，激發孩子們的想像力。
The Recognition
About the A' Design Award 銅獎
Overpacked 包是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Overpacked 包將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Overpacked 包出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product packaging box I designed is a package of pastries, which is used as a gift to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the "building blocks". The packaging box can be recycled and turned into building blocks.
- Dimensions & Packaging
- The size of the whole package is 240mm * 70mm * 240mm, and then it includes 4 rectangular cubes (140mm * 70mm * 70mm), 4 triangular prisms (70mm * 70mm * 70mm), and 4 cubes (70mm * 70mm * 70mm).
- Tags
- Over-packing, green, building blocks, children,
- Inspiration
- Overpacking is very serious in China, especially the packaging of some gift boxes. The packaging of many gift boxes greatly exceeds their use value, and many merchants will increase the price of goods by attaching materials to the packaging of the goods in order to make huge profits.
- Project Duration
- The project started in Xiamen, China in April 2019 and was completed in Chengdu, China in January 2020.
- Operation Flow
- When eating the cakes inside, the packaging box can be recycled and used as a toy for children.
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