Shiny Meadow A2 牛奶樽 by Mengniu Dairy is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2020

Shiny Meadow A2 牛奶樽

by Mengniu Dairy

Client: China Mengniu Dairy Company Co., Ltd.

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #101529

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiny Meadow A2 牛奶樽

Shiny Meadow A2 係一款專為鮮牛奶而設計嘅樽。樽身採用高透光度嘅PET物料，帶出玻璃嘅質感。造型參考經典歐洲牛奶玻璃樽，以現代手法重新演繹。大面積嘅通透部分展現出樽內嘅牛奶，令產品可以直接被睇見。樽身中央一個大大嘅A2標誌，配搭飲食金字塔，構成品牌形象。樽身容量為720毫升，最大直徑80毫米，高度238毫米。此設計旨在表達簡約同純淨。

The Recognition

About the A' Design Award 銀獎

Shiny Meadow A2 牛奶樽是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Shiny Meadow A2 牛奶樽將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Shiny Meadow A2 牛奶樽是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Dimensions & Packaging: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Tags: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Production Technology: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Design Challenge: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Research: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspiration: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Project Duration: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Operation Flow: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patents: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Team Members: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Image Credits: .