Wulianghong 酒類包裝 by Sisi Don is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2020

Wulianghong 酒類包裝

by Sisi Don

Client: Shenzhen baixinglong creative packaging co. LTD

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #101743

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wulianghong 酒類包裝

五糧紅係一款酒類包裝設計，靈感嚟自屏風呢件中國傳統家具。此包裝集合咗三種具代表性嘅中國元素：中國紅、牡丹花同刺繡。三摺結構喺保護酒瓶嘅同時，亦將佢展示出嚟。打開之後，包裝似一座摺疊屏風，酒瓶就好似陳列架上嘅收藏品咁企喺度。鑲嵌嘅窗框同刺繡增添咗藝術效果。包裝闊225毫米、深115毫米、高215毫米。

The Recognition

About the A' Design Award 銀獎

Wulianghong 酒類包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Wulianghong 酒類包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Wulianghong 酒類包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is characterized by typical Chinese features, unique opening experience, and great display effect. The bottle that made from a combination of materials is like a flower in full bloom, presenting oriental traditional aesthetics, temperament of high-end product, as well as making our product full of humanism elements and artistic value.
Dimensions & Packaging: Width 225mm x Depth 115mm x Height 215mm
Tags: Chinese style, Chinese red, Embroidery, Peony, Screen, Liquor packaging
Production Technology: The traditional Chinese embroidery is exquisite in workmanship, and the classic window sills are flexible and changeable. The two are inlaid and combined to give the package more poetic and artistic expression.
Design Challenge: The embroidery craft
Research: Commissioned by clients, we design the product packaging with distinctive style, unique appearance, and high-end taste.
We work hard on the product with selected elements, various materials, and ingenious design method, fully meeting the needs of the clients and presenting breathtaking visual effect!
Inspiration: The design is inspired by the screen, the traditional Chinese furniture. Designers inject Chinese red (national color), embroidery (national art), and peony (national flower) into the package by a combination of techniques, illustrating great Chinese beauty.
Project Duration: The project started in August 2017 in Shenzhen and finished in June 2018 in Chengdu, and was exhibited in The 14th China International Alcoholic Drinks Expo in April 2019
Operation Flow: The three-fold style can protect and showcase the product at the same time.
Team Members: Shenzhen baixinglong creative packaging Co., Ltd
Neptune team