Hanwu Liquan 1974 汉武醴泉1974 by Wen Liu and Jiabao Zou is a highly esteemed winner of the very prestigious 2020 A' Design Award 銅獎 in 包裝設計 Competition Category.
銅包裝· 2020
Hanwu Liquan 1974 汉武醴泉1974
Client: Gansu Jiuquan Hanwu Liquor Co., Ltd
A' Design Award 銅獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #102146The Design
About Hanwu Liquan 1974 汉武醴泉1974
汉武醴泉1974係一款中国酒类系列嘅包装设计。酒瓶采用透明磨砂玻璃制成，配以烧金细节装饰，瓶盖同吊牌则用金属材质制作。酒瓶嘅蓝色灵感源自汉代玉器嘅色泽。设计以两条based on汉代龙纹图案嘅龙形图案作为主要视觉元素。整体造型同结构遵循简约现代嘅风格。包装盒尺寸为长88毫米、阔88毫米、高227.5毫米。呢个设计以当代嘅形式呈现出中国传统文化嘅底蕴。
The Recognition
About the A' Design Award 銅獎
Hanwu Liquan 1974 汉武醴泉1974是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Hanwu Liquan 1974 汉武醴泉1974將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Hanwu Liquan 1974 汉武醴泉1974出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the era of consumption, an eye-catching design style has become the core of marketing of Chinese liquor companies. Hanwu Baijiu follows the trend of consumption development and applies Chinese traditional culture and fashion aesthetics on the design. Hanwu Liqu 1974 is a brand-new product series for its company.
- Dimensions & Packaging
- The packaging box dimension is 88mm in length, 88mm in width and 227.5 mm in height.
- Tags
- Craft, Bottle design, Hanwu, New Chinese style, Han culture, Jade blue
- Production Technology
- The bottle of the design is a transparent spray frosted glass bottle with roasted gold. The material of the cover of the bottle is metal. The material of the tag on the design is metal.
- Design Challenge
- In the early stage of the project, there are problems in the control of mold removal, cap enforceability, cost control, and visual effect during the production of the bottle. In the final stage of the project, the designers solved the problem mentioned previously, the application of wood pattern on the cap help wood saving. The design achieves many possibilities to develop.
- Research
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intended to show the idea of traditional culture in the context of today's era.
- Inspiration
- Hanwu Liquan Baijiu inherits the fermented technology of the Han Dynasty. The designer used the blue colour of the Jade from Han Dynasty as the main colour on the design. The main visual element of the design is the application of two dragons inspired by the dragon pattern style of the Han Dynasty. The design wants to express a modern and simple style. The blue glass material reflects the unique texture of the glass of the Han Dynasty. The design transfers the idea and value of the product.
- Project Duration
- The project started in January 2019 and finished in December 2019 in Shenzhen.
- Operation Flow
- The shape and structure of the product inspired by the minimalist modern design. The elements of bottle design are inspired by the traditional Han culture. The designers developed the Chinese traditional element to create a modern style on the design. The design intends to show the idea of traditional culture in the context of today's era.
- Team Members
- Designer: Wen Liu
Designer: Jiabao Zou
Designer: Weijie Kang - Image Credits
- Image #1 Creator Wen Liu, Hanwu Liquan 1974, 2019
Image #1 Creator Jiabao Zou, Hanwu Liquan 1974, 2019
Image #1 Creator Weijie Kang, Hanwu Liquan 1974, 2019
Image #1 3D Modeler Jing Zhou, Hanwu Liquan 1974, 2019
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