Xiaohutuxian Xinyouran 酒類包裝 by Bxl Jupiter Team is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2020
Xiaohutuxian Xinyouran 酒類包裝
Client: Shenzhen baixinglong creative packaging co., ltd.
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #102147The Design
About Xiaohutuxian Xinyouran 酒類包裝
小糊塗仙心悠然係一款酒瓶包裝設計。個盒嘅造型好似竹簡，即係中國古代未有紙之前用嚟書寫嘅載體。個盒好似竹簡書咁揭開，所以打開包裝就好似揭開一本智慧之書咁。入面一對中國水墨畫描繪咗一列山脈，山脈喺傳統上係智慧嘅象徵。啲山係用二維碼畫出嚟，將中國文化同現代科技融為一體。包裝以卡紙製成，尺寸為150 x 120 x 300毫米。
The Recognition
About the A' Design Award 銀獎
Xiaohutuxian Xinyouran 酒類包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Xiaohutuxian Xinyouran 酒類包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Xiaohutuxian Xinyouran 酒類包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bamboo slips used to record characters in ancient China were made into wine boxes, including the opening of wine boxes in the same way as bamboo slips.
The interior of the box is a pair of Chinese ink paintings, a stretch of mountains. The mountains that are looming in China are also the symbol of wisdom. We use the now popular two-dimensional codes to draw a stretch of mountains. The forms are new and interesting, and will be Chinese culture. Modern technology combined. - Dimensions & Packaging
- 150mm*120mm*300mm
- Tags
- Liquor, packaging, liquor packaging, creative packaging
- Production Technology
- Cardboard box，Printing technology
- Inspiration
- The “xinyou ran” is an old brand, the brand culture is wisdom, wisdom is the best representative of the book, in China there is a very Chinese book - bamboo slips, in the absence of ancient paper, the Chinese use bamboo slips to record text, spread wisdom. We made the liquor box into a bamboo slip. It was a direct expression of wisdom. We designed the opening of the liquor box in the same way as the bamboo slip. The opening of the liquor box was like opening a book full of wisdom.
- Project Duration
- Start in October 2019 and finish in December 2019
- Operation Flow
- The opening method is the same as that of bamboo slips.
- Team Members
- Creative Center-Jupiter Group
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