Sierra Cantabria 酒標 by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2020

Sierra Cantabria 酒標

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award 銀獎 Winner in 包裝 Category

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Colors

The Design

About Sierra Cantabria 酒標

Sierra Cantabria係為一間傳統西班牙酒莊所出品嘅一系列葡萄酒而設計嘅酒標。呢個系列種類繁多，所以啲酒標共用一套視覺語言，同時喺唔同瓶裝之間保持微妙嘅差異。呢個家族沿用咗150年嘅紋章符號，結合咗清晰嘅字體元素層次。呢套系統為波爾多同勃艮第瓶裝創造出53種酒標組合。每張酒標都印喺棉紙上，配以高浮雕、壓印同上光筆觸。設計意圖係打造一個經典而富表現力嘅系列，並保持一致嘅品牌形象。

The Recognition

About the A' Design Award 銀獎

Sierra Cantabria 酒標是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Sierra Cantabria 酒標將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Sierra Cantabria 酒標是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba