Paranormal 葡萄酒包裝 by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2020

Paranormal 葡萄酒包裝

by Estudio Maba

Client: Bodegas Baron

A' Design Award 金獎 Winner in 包裝 Category

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Verified Award Winner
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Colors

The Design

About Paranormal 葡萄酒包裝

Paranormal係一套葡萄酒家族嘅包裝設計，酒款分別以波爾多瓶同勃艮第瓶呈現。設計嘅圖像主題以離奇同未解之謎為靈感，用神秘同諷刺嘅手法演繹。精細嘅數碼雕刻圖案令人聯想起古老嘅煉金術書籍同古代手抄本。字體以陳舊而略帶不規則嘅風格繪製，猶如手工印刷嘅效果。每張酒標都採用棉紙製作，配以高浮凸壓紋、燙印同局部上光工藝。呢個設計旨在經得起時間考驗，並為每個年份或葡萄品種留下講述新故事嘅空間。

The Recognition

About the A' Design Award 金獎

Paranormal 葡萄酒包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Paranormal 葡萄酒包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Paranormal 葡萄酒包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: wine, bottle, design,
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
Research: From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
Inspiration: From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
Project Duration: Murcia, Spain, January to September 2019
Operation Flow: The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
Patents: Bodegas Baron
Team Members: Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres
Image Credits: Estudio Maba