Victor Weiss 嘅作品 Rb5 Vinicola 主要功能：紅酒包裝、視覺形象

由設計師 Victor Weiss 創作嘅 Rb5 Vinicola 主要功能：紅酒包裝、視覺形象係備受推崇嘅 2020 A' Design Award 銅獎得獎作品，獲獎類別為包裝設計。

銅包裝· 2020

Rb5 Vinicola 主要功能：紅酒包裝、視覺形象

由 Victor Weiss

客戶: Victor Weiss Studio

包裝類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #103658 嘅獲獎狀態

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設計

關於 Rb5 Vinicola 主要功能：紅酒包裝、視覺形象

書本文字：RB5 Vinicola係為巴西聖萊奧波爾多一間酒莊創作嘅視覺形象同包裝計劃。標誌係一個花押字，將字母R同B隱藏喺一個襯線體數字「5」入面。負空間形成咗一個開瓶器嘅輪廓。呢個名字令人聯想起巴托利尼家族，同埋喺1853年創立呢間酒莊嘅五兄弟。呢套形象應用喺酒瓶包裝、木箱、購物袋、名片、吊牌同制服上面。設計運用咗壓紋、燙金、皺紋紙、玻璃同切割木材等工藝。目標係將傳統與現代簡約嘅風格融合喺一齊。

榮譽認可

關於A' Design Award 銅獎

Rb5 Vinicola 主要功能：紅酒包裝、視覺形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Rb5 Vinicola 主要功能：紅酒包裝、視覺形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Rb5 Vinicola 主要功能：紅酒包裝、視覺形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The RB5 is a winery located in the city of Sao Leopoldo / RS, in a region of Italian colonization. RB5 Begun in 1853 with the devotion of the 5 Bartolini brothers. The father of the Bartolini family (Giovanni Bartolini) had the dream of migrating to Brazil and starting a winery where he could apply all the technique developed in a life-time of learning in Palermo/Italy. Rodolfo, Andres, Gorges, Antonio, and Hugo dedicated their lives to fulfill their father's dream. but they did not stop there.
尺寸同包裝: The icon is a monogram, created with the hidden letters "R and B" inside a clean serif 5 number. We also designed in the negative space a wine opener silhouette.

The complete visual identity project included several collaterals.

Business cards, envelopes, shopping bags, custom documents, wooden package boxes, care manuals, wine bottle packaging, in-store uniforms, tags, UI/UX for website.
標籤: Branding, Wine, Packaging, Wood, Winery, RB5, Vinicola, monogram, Iconic, elegant
生產技術: All of the materials were designed Studio Victor Weiss and produced with premium printing agencies in south Brazil. Several production techniques/materials were used, including embossing, golden folio, crepe paper, annealed glass and clean cut premium wood.

All of the processes were supervised Rodolfo and Weiss.
設計挑戰: We needed to develop a visual identity that could tell the amazing Bartolini family story, but also show that it is a modern company with up to date machinery. One of the most important touch points of the brand is its website, so it needed to work well both physically and digitally. It had to be both modern and antique. We understood the naming process was gonna be one of the most important leverages to telling the story and also having a modern feel.

R - Rodolfo (Father of current CEO)
B - Bartolini (Families name)
5 - Reference to the 5 brothers that created the company.

In conjunction the naming felt modern and bold. We had achieved our objective. By creating a simple and yet clever monogram, we were able to input all 3 elements of the name into one simple icon. What at first may seem like a beautiful number 5, is actually a complete brand name, rb5. We understood the icon should work alone for responsive platforms and small locations (such as a profile picture), but also, in conjunction with the name. If the icon were an obvious monogram, it would read "RB5, RB5". This repetition would be tiring and common. That is why we chose an abstract formation for the icon, in witch can be used both next to brand name or separate.
研究: 1. Target Audience. It was important to understand who were we directing with the built visuals. Answering questions such as target demographic, location, industry, income range, hobbies, communication, thought, importance, reach, challenges, purchase decision making, and objections we started to understand who are we speaking to through our design.

2. Persona. By creating a specific avatar of who the end costumer is, we can create specific strategies and explore direct possibilities.

3. Brand attributes. We needed to list the values that identify and differentiate competitors without a point of sale, as well as the performance of the final product.

4. Archetype. A brand archetype is a universally familiar character or situation that transcends time, place, culture, gender and age. Defining the brand archetype helped us through the bench-marketing process and also directly into typography selection and colors in the over-all look and feel of the project. For Rb5 we used The Ruler archetype.

The next steps were to develop the brand tone of voice and manifest. When the strategic part of the process was done, we begun the design by creating a stylescape and exploring the visual possibilities.
靈感: Each Bartolini brother focused on studying one kind of grape, one kind of wine. Each brother has a specialty, one of the secrets of the success of RB5. Today Joao Vitor, (son of Rodolfo Bartolini) is the head of the company, combining quality and tradition with technology and innovation.

With the visual identity we wanted to convey: Quality, tradition, seriousness, good taste, class.
項目時長: The project started in may 2017 at our first meeting with client in Porto Alegre. And finished in January 2018 in Sao Leopoldo. (With the re-brand launch).
操作流程: The core behind RB5 Winery is to create a sophisticated experience to the client. To stand-out from big mass production wine companies, as a unique artesanal "handmade" product.

RB5 farms the grapevines, create the perfect alcoholic combinations and store the final product for years until its ready for retail. The product can be found in several premium supermarkets and stores through South America.