Sister's Ice Cream 冰淇淋 by Azadeh Gholizadeh

Sister's Ice Cream 冰淇淋 by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2020

Sister's Ice Cream 冰淇淋

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

A' Design Award 金獎 Winner in 包裝 Category

62,953

Verified Award Winner

Verify Award Status for #104285

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sister's Ice Cream 冰淇淋

此包裝是為姐妹冰淇淋公司設計的。設計團隊嘗試使用三位女士，這些女士使人聯想到該產品的製造商，其形式來自每種冰淇淋的口味，並帶有令人愉悅的色彩。在每種設計風格中，冰淇淋的形狀都被用作角色的頭髮，從而呈現出有趣且新穎的冰淇淋包裝形象。這種以新形式出現的設計在其競爭對手中引起了很多關注，並且銷量很高。該設計嘗試創建原創和創意包裝。

The Recognition

About the A' Design Award 金獎

Sister's Ice Cream 冰淇淋是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Sister's Ice Cream 冰淇淋將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Sister's Ice Cream 冰淇淋激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is minimalist, it brings a human touch, which makes it different from similar products. The colors suggest freshness and coolness. An ice cream Packaging which stands out from the crowd with its puristic design and directs the focus on the essentials.
Dimensions & Packaging: width 80mm x Height 190mm
Tags: Unique, puristic, eye-catcher, high-quality, pleasant to touch, practical, friendly
Production Technology: Food grade Thickened BOPP Material
Design Challenge: it was really hard to satisfy the customer. they were far more strict and picky.
Research: This design comes from a detailed observation of the manufacturer identification.
Inspiration: It's a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer's identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging. After a lot of scrutinies, we concluded that using young ladies' characters alongside pure colors could be an interesting choice. A new form that attracts both the customer and the buyer of ice cream with its new look.
Project Duration: The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow: The trust of the customer must be won. Once having tasted the Ice Cream and when later he wants to buy this again, he must be able to remember the ice cream package design. Because their design is of high quality and unique. You recognize them immediately out of the crowd.
Team Members: Designer: Azadeh Gholizadeh
Illustrator: Azadeh Gholizadeh
Image Credits: Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018