Pure 果汁包裝 by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2020

Pure 果汁包裝

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #104871

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pure 果汁包裝

純果汁概念的基礎是情感元素。發達的命名和設計概念針對客戶的感受和情感，它們的作用是將人員停在需要的架子旁邊，並使他們從眾多其他品牌中挑選。包裝盒表現出水果提取物的效果，色彩鮮豔的圖案直接印在類似於水果形狀的玻璃瓶上。它在視覺上強調了天然產品的形象。

The Recognition

About the A' Design Award 銀獎

Pure 果汁包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Pure 果汁包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Pure 果汁包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.
Dimensions & Packaging: 55 mm x 55mm x 200 mm
Tags: Bottle, Package, Fruits, Drink, Natural, Unique, Elegant, Iran
Production Technology: Glass
Design Challenge: Printing something on the curved bottle requires quite a high technique and was a challenge.
Research: Research objectives were to investigate similar products and try to achieve distinction from the competition, yet to stay in line within these segments of products. I made product mock-ups and tested its look against cafe bar, and lounge bar environments as well as its appearance in bar refrigerators and coolers with windows to get the best possible connection with the consumers.
Inspiration: This is a limited edition of fruity drink design which inspired by fruit shape. Moreover, I tried to use pure colors with minimal design. The fundamental reason that I used these items is that our customers wanted a unique design to show their product features clearly like being natural, clean and healthy, to name a few.
Project Duration: The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow: This design will not only stand out in the store, but it also can be an art piece to decorate your room after you consume it. Additionally, it is directly printed on the bottle, it stays even having washed so you can reuse the bottle remaining the beautiful design.
Team Members: azadeh gholizadeh
Image Credits: Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018