Handmade Winter Rice Wine 酒類包裝 by Xiaoma Hu

Handmade Winter Rice Wine 酒類包裝 by Xiaoma Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2021

Handmade Winter Rice Wine 酒類包裝

by Xiaoma Hu

A' Design Award 鐵獎 Winner in 包裝 Category

12,734

Verified Award Winner

Verify Award Status for #105559

View at A' Design Award Press Release Award Badge

Colors

The Design

About Handmade Winter Rice Wine 酒類包裝

《手工冬釀米酒》係一款米酒包裝設計。設計汲取米酒源遠流長嘅歷史同文化價值,將傳統同現代元素融合一體。瓶身圓潤穩重,以冰紋構成嘅冰白質感營造出柔和優雅嘅表面,流動嘅線條令人聯想到蜿蜒嘅水路圖,盡顯江南地域特色。瓶蓋同瓶底以稻草筒頭為設計原型,編織稻草嘅捲曲紋樣同上方嘅雪花紋樣相互呼應。設計意圖係營造一種簡約優雅嘅視覺體驗。

The Recognition

About the A' Design Award 鐵獎

Handmade Winter Rice Wine 酒類包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Handmade Winter Rice Wine 酒類包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Handmade Winter Rice Wine 酒類包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hand-made heritage
The five-year handmade winter brewing concept of the tower brand taps the thousand-year history and cultural value of rice wine, and cleverly combines tradition and fashion, classics and elegance. The bottle body is round and stable, and the "ice white" texture formed by ice patterns is soft and elegant. With the concept of winter brew, it looks more like a flowing "qushui liu" map, with distinctive Jiangnan characteristics,
Inspiration: fully showing the beauty of the east and the charm of rice wine. The idea of the bottle cap and the bottom of the bottle is based on the "straw cylinder head". The woven straw curl pattern and the snow pattern echo up and down, which further strengthens the brand meaning of "handmade inheritance, fragrance of winter brewing". The overall creativity gives consumers a simple yet elegant visual experience.

Read the Press Release