Oulevi Packaging Design 啤酒包裝 by Zhangyong Hou

Oulevi Packaging Design 啤酒包裝 by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2021

Oulevi Packaging Design 啤酒包裝

by Zhangyong Hou

Client: Oulevi

A' Design Award 鐵獎 Winner in 包裝 Category

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Verified Award Winner

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Colors

The Design

About Oulevi Packaging Design 啤酒包裝

Oulevi係一款鮮啤酒嘅包裝設計。容器係不鏽鋼罐,淨含量一公升,平面展開尺寸為長274毫米、高193毫米。印刷圖案勾勒出一杯啤酒嘅輪廓。插畫展示咗原材料嘅產地,包括來自澳洲嘅大麥、來自北歐嘅酵母同來自北美洲嘅啤酒花。呢個酒杯圖案有助消費者喺遠處都可以認出品牌。設計嘅目標係喺貨架上清晰咁呈現產品嘅故事。

The Recognition

About the A' Design Award 鐵獎

Oulevi Packaging Design 啤酒包裝是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Oulevi Packaging Design 啤酒包裝將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Oulevi Packaging Design 啤酒包裝因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou