Kristina Pacesaite 嘅作品 Birds and Coffee 包裝

由設計師 Kristina Pacesaite 創作嘅 Birds and Coffee 包裝係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為包裝設計。

銀包裝· 2021

Birds and Coffee 包裝

由 Kristina Pacesaite

客戶: Kavos gurmanai

包裝類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #106477 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Birds and Coffee 包裝

每件產品都應該有合適的包裝。透過開發這種包裝，設計師幫助一家成功的咖啡烘焙公司接觸到重視優質咖啡並關心其原產地的新人群。透過提供新的包裝外觀，設計師試圖提高來自幾乎每個大陸的手工咖啡的價值。決定使用每個國家的鳥類插圖是基於它們優雅的本質以及它們給最終產品帶來的手工製作的感覺。牛皮紙和插圖的深棕色也有同樣的目的。

榮譽認可

關於A' Design Award 銀獎

Birds and Coffee 包裝是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Birds and Coffee 包裝將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Birds and Coffee 包裝是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
尺寸同包裝: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
標籤: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
生產技術: Digital printing on kraft paper
設計挑戰: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
研究: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
靈感: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
項目時長: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
操作流程: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
團隊成員: Kristina Pacesaite