The Mask That Ate The Virus 消滅病毒口罩 by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 包裝設計 Competition Category.
銀包裝· 2021
The Mask That Ate The Virus 消滅病毒口罩
by Birger Linke
Client: Birger Linke Design
A' Design Award 銀獎 Winner in 包裝 Category
Verified Award Winner
Verify Award Status for #107497The Design
About The Mask That Ate The Virus 消滅病毒口罩
瑞士生物科技公司Livinguard研發咗一種可重用口罩嘅紡織物料，接觸即可令細菌、真菌同病毒（包括新冠病毒）失活並消滅。呢個概念喺包裝上活靈活現：口罩以無菌包裝盛載，附上一條膠條——上下滑動時——可以令病毒圖案動起嚟，過程中病毒俾人食咗落肚，喺呢啲艱難嘅日子入面帶嚟迫切需要嘅一絲幽默。為咗避免家庭成員之間混淆口罩，從而導致交叉感染，唔同顏色嘅調節夾以獨立包裝呈現，可為每個口罩量身定制。
The Recognition
About the A' Design Award 銀獎
The Mask That Ate The Virus 消滅病毒口罩是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計The Mask That Ate The Virus 消滅病毒口罩將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。The Mask That Ate The Virus 消滅病毒口罩是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- Dimensions & Packaging
- Width 220 x Depth 22 x Height 220
- Tags
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- Production Technology
- Livinguard treated textile, styrofoam, EVA
- Design Challenge
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- Research
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- Inspiration
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - Project Duration
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- Operation Flow
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- Patents
- Livinguard patented, treated textile
- Team Members
- Birger Linke
- Image Credits
- Photography: Chiara Ye Photography
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