RV wine 葡萄酒包裝 by Hu Jijun is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 包裝設計 Competition Category.

銅包裝· 2021

RV wine 葡萄酒包裝

by Hu Jijun

Client: SIVA X Dreamatic Design

A' Design Award 銅獎 Winner in 包裝 Category

12,559

Verified Award Winner

Verify Award Status for #107706

View at A' Design Award Press Release Award Badge

Colors

The Design

About RV wine 葡萄酒包裝

RV係一款法國葡萄酒嘅包裝設計,定位為高級限量版珍藏系列。呢批限量6,000瓶紅酒,每瓶容量750毫升,酒精濃度13.5%。視覺語言參考咗法國巴黎當代時尚精緻嘅風格,表達出一種精緻簡約嘅生活方式。標籤採用局部UV、燙印同絲網印刷工藝,印製於可回收PVC材質上。設計目標係單憑包裝就能夠令品牌容易被辨認同記住。

The Recognition

About the A' Design Award 銅獎

RV wine 葡萄酒包裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計RV wine 葡萄酒包裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。RV wine 葡萄酒包裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
Dimensions & Packaging: Red Wine：13.5%vol, 750ml.
Tags: Premium, Pure, Fascinating, Unique, Contemporary
Production Technology: spot UV, Hot stamp print, and Screenprint on recyclable PVC
Design Challenge: How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
Research: In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
Inspiration: RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
Project Duration: The project started in April 2018 and finished in August 2019 in Shanghai.
Team Members: Hu Jijun