Hmp 視覺識別 by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2021

Hmp 視覺識別

by Fanny De Bray

Client: Made for you

A' Design Award 鐵獎 Winner in 平面 Category

11,197

Verified Award Winner

Verify Award Status for #109853

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hmp 視覺識別

HMP係為一間機械工程集團創作嘅視覺識別。標誌突顯咗公司嘅實力，令佢嘅傳訊更加清晰。啲字母嘅造型，同集團喺產品上打印嘅方式一致。背景入面嘅草圖同技術圖則，呼應住HMP所提供嘅全方位支援服務。每個專業領域都用一個圖標同特定顏色嚟標示，呢啲元素係同客戶一齊揀選嘅，用嚟講解唔同嘅服務內容。呢套識別系統適用於數碼同印刷媒體，包括名片、信頭紙同文件夾等。

The Recognition

About the A' Design Award 鐵獎

Hmp 視覺識別是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Hmp 視覺識別將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Hmp 視覺識別因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez