由設計師 Fanny De Bray 創作嘅 La Pause Parisienne 視覺形象設計 係備受推崇嘅 2021 A' Design Award 鐵獎 得獎作品，獲獎類別為 平面設計。
鐵平面· 2021
La Pause Parisienne 視覺形象設計
客戶: Made for you
平面 類別嘅 A' Design Award 鐵獎 得獎者
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經驗證嘅獲獎者
驗證設計 #109854 嘅獲獎狀態設計
關於 La Pause Parisienne 視覺形象設計
《La Pause Parisienne》係為巴黎一個水上活動空間創作嘅視覺形象設計。名稱入面嘅字母以樹葉嘅形態呈現,配合帶有彎曲葉形嘅襯線字體,營造出優雅而柔和嘅氣質。字母U既似一個暫停符號,亦係字詞入面嘅留白空間,四周由一圈葉冠所包圍。標誌四周環繞住綠意同植物圖像,加強大自然嘅存在感。呢個形象設計配合咗呢個經翻新、佔地460平方米場地嘅花卉裝飾風格,呢個場地日間同夜晚都會舉辦會議同各類活動。
榮譽認可
關於A' Design Award 鐵獎
La Pause Parisienne 視覺形象設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計La Pause Parisienne 視覺形象設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。La Pause Parisienne 視覺形象設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- 尺寸同包裝
- Menu: 210 mm x 297 mm
- 標籤
- nature, leaves, pause, restaurant, graphic design
- 生產技術
- Menu
- 設計挑戰
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- 研究
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- 靈感
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- 項目時長
- The project started in April 2019 and finished in June 2019.
- 操作流程
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- 專利
- Copyright Made for you
- 團隊成員
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - 圖片來源
- Illustrator: Anna Cesa
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