Cascahuin 龍舌蘭酒瓶 by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 包裝設計 Competition Category.

銀包裝· 2021

Cascahuin 龍舌蘭酒瓶

by Humberto Garcia

Client: Tequila Cascahuín

A' Design Award 銀獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #110322

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cascahuin 龍舌蘭酒瓶

Cascahuin係一款為龍舌蘭酒而設計嘅酒瓶。瓶口、瓶環同瓶頸都經過改良，令密封系統可以配合軟木塞使用。品牌標誌以高浮雕形式呈現喺瓶頸上，為包裝賦予獨特嘅印記。玻璃容器採用吹製成型工藝製造，以鈉鈣玻璃為基底材料。瓶塞由精選天然軟木顆粒製成，並以食品級植物色素上色。酒瓶尺寸為70 x 70 x 260毫米。設計靈感源自前西班牙時期嘅工藝、材料同對星象嘅解讀。

The Recognition

About the A' Design Award 銀獎

Cascahuin 龍舌蘭酒瓶是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Cascahuin 龍舌蘭酒瓶將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Cascahuin 龍舌蘭酒瓶是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Dimensions & Packaging: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Tags: design, product design, graphic design, art direction, tequila, bottle, visual design
Production Technology: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Design Challenge: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Research: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiration: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Project Duration: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Team Members: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Image Credits: All photos: Irving Jimenez & Humberto Vanhuten