Classic Blue Sealed Baijiu 经典蓝封白酒 by Xueqian Zhang and Jingzhang Xiao

Classic Blue Sealed Baijiu 经典蓝封白酒 by Xueqian Zhang and Jingzhang Xiao is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 包裝設計 Competition Category.

鐵包裝· 2021

Classic Blue Sealed Baijiu 经典蓝封白酒

by Xueqian Zhang and Jingzhang Xiao

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award 鐵獎 Winner in 包裝 Category

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Verified Award Winner

Verify Award Status for #110713

View at A' Design Award Press Release Award Badge

Colors

The Design

About Classic Blue Sealed Baijiu 经典蓝封白酒

《经典蓝封白酒》係一款中國傳統白酒嘅包裝設計。酒瓶採用象牙白陶瓷製成，方形瓶身令人聯想起亭閣嘅造型。瓶身側面嘅波紋線條，寓意繩結同麥穗嘅形態，麥穗正正係釀造白酒嘅原料之一。瓶身上以水墨畫風格繪製嘅插圖，呈現咗與宿遷這座城市相關嘅三大主題。外盒採用紙材配合皮革工藝製作而成。整體設計參照咗古時將白酒密封喺陶罐入面陳釀嘅傳統習俗。

The Recognition

About the A' Design Award 鐵獎

Classic Blue Sealed Baijiu 经典蓝封白酒是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Classic Blue Sealed Baijiu 经典蓝封白酒將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Classic Blue Sealed Baijiu 经典蓝封白酒因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor.
Dimensions & Packaging: 210mm x 155 mm x 315mm x 3 kg Width x Depth x Height x Weight
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm.
Design Challenge: In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created.
Research: A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation" of original intentions and ingenuity in time, creating a feeling of peaceful homeland and prosperous country. At the same time, Classic Blue Sealed Baijiu (2020 version) is reflecting the value of its collection. It is carrying humanism and history, can apply to wedding banquets, giving gifts, and other precious moment of life.
Inspiration: The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”.
Project Duration: The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu.
Operation Flow: The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope.
Patents: Patented in March 2020
Team Members: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Xuan Zhou
Image Credits: Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020.