Blueocean 網站 by Sixty Two is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 網頁設計 Competition Category.

銅網頁· 2021

Blueocean 網站

by Sixty Two

Client: Blueocean

A' Design Award 銅獎 Winner in 網頁 Category

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Verified Award Winner

Verify Award Status for #110819

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blueocean 網站

Blueocean係一個響應式網站,為品牌擁有者同市場推廣人員提供價格相宜嘅市場數據存取服務。呢個平台提供品牌個性評估、內容審查、競爭對手基準分析同埋實用建議。清晰嘅數據可視化將大量市場資訊轉化為支持業務策略嘅洞見。一個簡短嘅免費評估會引導用戶進行完整評估,令成個流程保持簡單易用。簡潔專業嘅版面設計適用於手提電腦、平板電腦同智能手機。

The Recognition

About the A' Design Award 銅獎

Blueocean 網站是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Blueocean 網站將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Blueocean 網站出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blueocean's goal is to provide affordable access to market data to allow brand owners & marketers proactively build a solid business strategy, with features ranging from brand personality assessments, content checks, competitor benchmark analysis and actionable suggestions. Seamless visualization & easy experience is a key factor for brand owners & marketers to be able to understand millions of market data and get insights to help them strategize and stay ahead of competitors.
Dimensions & Packaging: Responsive Website
Tags: Blueocean, Website, UI, UX, IA, Marketing, Data, Brand, Design
Production Technology: Responsive Web
Design Challenge: The design challenges for this project included (1) creating a user friendly flow to allow users to get their brand assessment, and (2) creating complex visualizations of their brand identity that are easy to understand.
Research: No formal usability research was done during the design process, though all designs were validated through pilot tests with a number of business users.
Inspiration: Blueocean came to us with an existing offline business model. They sought our help to reduce and minimize human personnel needs by taking their services online so that they are able to expand their client base while still providing the best degree of their services.
Project Duration: The project started in October 2019 and finished in December 2019. The team members were based in Jakarta, Indonesia.
Operation Flow: Users can access the website via a laptop computer, tablet or smartphone. The design streamlines the process of getting their brand assessment by allowing users to access the short / free version that leads to the full assessment. The design of the platform is purposely clean, energetic but also professional to cater to business users.
Team Members: Angelina Tanoto
Adiatma Bani
Vilia Ingriany
Image Credits: Sixty Two
Blueocean