Macy’s Website 電子商務網站 by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award 金獎 in 網頁設計 Competition Category.
金網頁· 2020
Macy’s Website 電子商務網站
Client: Macy's
A' Design Award 金獎 Winner in 網頁 Category
Verified Award Winner
Verify Award Status for #93996The Design
About Macy’s Website 電子商務網站
Macy's網站係一個電子商務平台，等顧客可以喺網上選購Macy's嘅商品。網站喺2019年根據顧客意見進行重新設計，打造出簡潔、俐落而且充滿時尚感嘅設計。版面佈局參考咗時尚媒體同消費電子產品嘅風格，旨在令Macy's有別於其他競爭嘅零售商。網站採用咗現代響應式網頁技術，可以喺手提電腦、平板電腦同智能手機上流暢瀏覽。整個重新設計過程以用戶體驗研究為指導，包括問卷調查、訪談同可用性測試。
The Recognition
About the A' Design Award 金獎
Macy’s Website 電子商務網站是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Macy’s Website 電子商務網站將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Macy’s Website 電子商務網站激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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