Apollee 橄欖油包裝 by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 包裝設計 Competition Category.

金包裝· 2021

Apollee 橄欖油包裝

by Antonia Skaraki

Client: Manoli Canoli

A' Design Award 金獎 Winner in 包裝 Category

44,363

Verified Award Winner

Verify Award Status for #94658

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Apollee 橄欖油包裝

Apollee，優質橄欖油。呢個產品帶領所有消費者踏上追求崇高美感嘅旅程。設計靈感源自橄欖樹幹同希臘橄欖樹林嘅力量，向大自然母親同佢嘅子女之間嘅聯繫致敬，而高品質物料賦予獨特嘅觸感體驗。咁樣就營造出精緻優雅同持久難忘嘅印象，為非凡嘅烹飪同品牌體驗錦上添花！

The Recognition

About the A' Design Award 金獎

Apollee 橄欖油包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Apollee 橄欖油包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Apollee 橄欖油包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
Dimensions & Packaging: Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95
Tags: Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
Production Technology: Glass & Paper. Environmentally friendly.
Design Challenge: The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
Research: Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiration: The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
Project Duration: The project began and finished in 2019 in Athens, Greece.
Operation Flow: The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Team Members: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Andreas Deskas, Valia Alousi
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019